I’m excited to announce that Jimmy and Eddie Russell are releasing their first ever Russell’s Reserve Single Barrel bourbon this month. We’re told the juice is between 8-9 years old versus the 10-year that is standard for Russell’s Reserve. We haven’t gotten our hands on a tasting sample yet but we hope to have that soon. Until then here’s the press release from Wild Turkey about the upcoming release.
About Patrick "Pops" GarrettPatrick Garrett, "Pops" as he's known to his friends, is the founder of Bourbon & Banter, LLC and claims the title of Chief Drinking Officer (CDO). A long-time marketing professional and photographer, Pops hopes to use his professional experience and love of Bourbon to spread the Bourbon Gospel and help everyone realize the therapeutic power of having a good drink with friends.
Author Archive | Patrick "Pops" Garrett
The folks at Jefferson’s Bourbon launched their Jefferson’s Bourbon Small Batch Match Game last week. It’s an online game where you have a chance to win cash prizes that are paid out in $2 bills. I’ve already played a few times without any success which means your odds are still pretty good. But remember, I don’t give up so easily. I’ll be playing every day in the hopes of winning a few additional dollars to fund my bourbon habit. Here’s what the brand has to say about their online game:
Castle Brands Inc. is excited to introduce the Jefferson’s Bourbon Small Batch Match Game, an online instant win game with daily $2 cash prizes running until March 31st, 2013. Jefferson’s Bourbon is inspired by Thomas Jefferson, whose portrait graces one side of the $2 bill. This serendipitous connection inspired the online instant win game, available in website and mobile application form. Consumers can play daily for a chance to win cash prizes of $2, $10, $20, $50 and $100 doled out in $2 bill increments.
“We are excited to introduce this new instant win game, which will allow consumers and fans to interact with our ridiculously small batch brand in a fun, playful way. Plus, it links our bourbons to the iconic $2 bill,” said Trey Zoeller, Jefferson’s Bourbon Founder and Master Blender.
You can play the matching game via the QR codes found on the neck tags of most Jefferson’s products, the Jefferson’s mobile application, or via the Jefferson’s Facebook page. Consumers are encouraged to play the game daily for a chance to win.
Good luck and let us know if you come away a winner.
Over the last 8+ days we’ve seen Maker’s Mark go from apparent brand suicide to consumer darling – all due to their decision to lower (and then not, to lower) the proof of their bourbon. Here’s a fun recap of what’s happened so far for those of you who haven’t been following along at home.
I came across this National Distillers bourbon ad from 1942 and immediately knew it was the perfect ad to post this week. With all of the buzz surrounding Maker’s Mark’s decision to lower the alcohol content of their bourbon, I knew everyone would enjoy the message delivered in this classic wartime advertisement.
For those of you who have emailed me about my opinion on the Maker’s Mark development, please be patient. I’ll post something once I get a little more information and have had a chance to experience the new version. I want to make sure my post isn’t totally based on emotion.
Here’s to a great weekend, no matter what bourbon you decide to put in your glass. Cheers!
Are you a fan of any of these bourbons?
- Willett Pot Still Reserve Bourbon
- Rowan’s Creek
- Noah’s Mill
- Johnny Drum
- Old Bardstown
- Kentucky Vintage
- Pure Kentucky Bourbon
If so, I’ve got a great video for you featuring Kentucky Bourbon Distiller’s very own, Britt Chavanne. The video was brought to my attention by the fine folks over at DrinkSpirits.com. If you enjoy the video I suggest you head on over to their website and read the story that goes along with the video.
During the 2012 Bourbon & Banter Pilgrimage we spent some time at KBD and took a tour led by Britt’s husband, Hunter. It was a fantastic stop on the Pilgrimage and one that I can’t recommend enough. If you find yourself in the area, make sure to add KBD to your agenda. Their hard at work on their goal to become the “Napa Valley” of Kentucky and would appreciate you stopping by to check them out.
Here’s a poster that Bourbon & Banter created to remember our 2012 visit to KBD/Willet Distillery.
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