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In early December 2014, St. Louis-based Luxco announced that they were acquiring a 50 percent equity position in Limestone Branch Distillery. The initial focus of the joint venture would involve Limestone Branch distilling the original recipe for Yellowstone bourbon and aging the product in 2015. In addition, “Limestone Branch Distillery plans to develop other hand-crafted spirits using various mash bills for bourbon, rye and continuing to work on their white spirit products.”
We have been striving for some time to enter the craft bourbon market with a truly authentic story and product. – Donn Lux, Luxco chairman
We were pretty excited about hearing the news when it first came out, and we immediately started to speculate on just how big Luxco’s plans were about getting more involved in the bourbon industry. Historically the brand has tended to put their focus on other categories with larger profit margins like tequila, but undoubtedly the bourbon boom has provided an opportunity for them to rethink their growth strategy. As a non-distilling producer with a portfolio that contains many well-known–yet lower-end–bourbon brands like Rebel Yell, Ezra Brooks and David Nicholson 1843, the investment sent a clear signal that Luxco had set its sights on playing a bigger role in the bourbon industry. And just a few months after announcing their investment in Limestone Brand, Luxco is making news again by releasing a new bourbon to the market. Continue Reading →
There’s a new bourbon coming to town folks. While I’m not at liberty to spill the details quite yet, I am able to offer a few lucky Bourbon & Banter readers with an opportunity to attend the brand’s soft launch party in St. Louis on March 18th, 6 pm at the Gamlin Whiskey House.
If you’re able to be in St. Louis on March 18th and would like to attend as our guest, please use the link below to throw your name in the hat. We’ll pick a few folks this weekend to attend. Since this is a soft launch party, with the national launch happening in about a month, the guest list is being kept small. Therefore each winner will receive one (1) ticket to attend the launch party along with Bourbon & Banter.
Good luck and we look forward to spending an evening with you next week celebrating the launch of this new mystery bourbon over some lively banter.
Today is Bourbon & Banter’s 3rd anniversary. February 21, 2012 is the day I shared my first post with the world–Welcome Fellow Bourbon Lovers–and opened the door to an adventure that has allowed me to connect with bourbon lovers around the world and become part of their bourbon journey. Every year when I look back and reflect on what we’ve accomplished I’m always amazed and greatly humbled. This year I’m feeling extremely grateful as I write this from a hotel room at the Embassy Suites at the Minneapolis airport. Continue Reading →
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