Over the last 8+ days we’ve seen Maker’s Mark go from apparent brand suicide to consumer darling – all due to their decision to lower (and then not, to lower) the proof of their bourbon. Here’s a fun recap of what’s happened so far for those of you who haven’t been following along at home.
It’s Friday. Time to wind down the week and open the bourbon cabinet for a few days and let it air out. No doubt many of you will be enjoying some Maker’s Mark this weekend. I thought this vintage ad would be perfect for you.
“It tastes expensive…and is.” Pretty ballsy stuff for the time I imagine. But then again Maker’s was working to fix the reputation of bourbon, and I for one, am damn glad they did.
I encourage you to show your thanks by having a glass of Maker’s this weekend and tell them yourself how you feel about their efforts to revive the bourbon industry. (@MakersMark) I’m sure they’ll appreciate it.
And if you’re so inclined please share with us your favorite Maker’s Mark story in the comments.
Enjoy your weekend!
I apologize in advance for my recent infatuation with Visual.ly’s new infographic tool. With that out of the way I’d like to introduce you to a new infographic that compares @MakersMark’s Twitter activity with that of @JimBeamOfficial. Let the tweeting begin!
infographic created with visual.ly
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