Tag Archives | Old Grand Dad

Old Grand Dad Bourbon Ad Circa 1958

By Patrick "Pops" Garrett on February 22, 2013 in Bourbon Advertising

Today’s featured vintage bourbon ad is from 1958 and features Old Grand Dad Bourbon. It’s a pretty plain and simple ad on the surface. But look deeper.

I think there’s a lesson here that Maker’s Mark should have studied before making their announcement a few weeks ago. The lesson is to keep the bourbon the way it is for your existing fans, but offer a different (lighter) version for either those looking for it or those in markets that aren’t already built upon the original. I know their situation was far more complicated than I’m giving them credit for with my solution, but I can’t shake the feeling that something far more disturbing is happening behind closed doors. Hope I’m wrong, but I’ll keep an ear to the ground in case the other shoe does indeed drop.

Have a great weekend everyone!

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Old Grand Dad Bourbon Christmas Ad Circa 1974

By Patrick "Pops" Garrett on December 21, 2012 in Bourbon Advertising

If you’re reading this the Mayans didn’t get it right. At least not yet. In either case it means you get another opportunity to enjoy a great vintage Bourbon advertisement.

Today’s featured advertisement is from Old Grand Dad Bourbon and is from December 1974. Or as I like to call it…Bourbon porn for the holidays.

What I like about this ad is its simplicity. One word says it all. The rest of the text merely exists because it was common practice to use long copy in ads. The cut glass decanter bottle is also one of the nicer ones I’ve seen put out by Bourbon companies in the past. I wouldn’t mind putting that on my home bar or on my desk in the office. Curious to know if anyone has an old one in their personal collection.

I hope everyone has a good weekend leading up to Christmas. Enjoy a few days of calm before the holiday storm. And if the Mayans are completely wrong as I suspect, drop me a note later tonight on Twitter (@BourbonBanter) and let me know what you drinking in honor of the world not coming to and end today.

Cheers!

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Old Grand Dad Bourbon Advertisement Circa 1969

By Patrick "Pops" Garrett on September 14, 2012 in Bourbon Advertising

Old Grand Dad Bourbon used 28 taste testers in the making of their bourbon according to this 1969 advertisement. Sounds more like everyone in the distillery enjoyed drinking it and they had to justify their actions to accounting. And how does one get such a job because I clearly have a lot to learn when it comes to career selection.

Have a great weekend everyone!

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Old Grand-Dad – Bourbon Advertisement

By Patrick "Pops" Garrett on April 13, 2012 in Bourbon Advertising

This week’s bourbon advertisement is from Old Grand-Dad Special Selection circa 1980.

I especially like this line, “You’ll know why we recommend it to people who drink Bourbon for sheer enjoyment.” Which I suppose is different than people who drink it to get @#$@ up. Always nice when you have to make that clarification. I’m glad the industry has bounced back and we don’t need such explanations. (Or do we?)

PS – I hope you’ve been enjoying these old advertisements. Just a teaser that I’ve found some even cooler ads that I’lld start sharing next week. Have a great weekend!

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