Woke up this morning to the sound of freezing rain hitting my bedroom windows. All I wanted to do was stay in my warm bed and sleep through the bad weather. Unfortunately I had to get up and trudge on into work. As such I think this ad is perfect based on today’s weather and what’s expected later this evening. At least I know there’s bourbon at home waiting for me to make it through whatever Mother Nature throws my way today.
PS – Don’t forget to read the ad text itself and its mention of rationing out stocks of prewar whiskey. It’s a fascinating look into how the industry addressed a pretty big challenge.
Patrick Garrett, "Pops" as he's known to his friends, is the founder of Bourbon & Banter, LLC and claims the title of Chief Drinking Officer (CDO). A long-time marketing professional and photographer, Pops hopes to use his professional experience and love of Bourbon to spread the Bourbon Gospel and help everyone realize the therapeutic power of having a good drink with friends. Read Patrick's full profile.
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Patrick "Pops" Garretthttps://www.bourbonbanter.com/author/patrick-pops-garrett/
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Patrick "Pops" Garretthttps://www.bourbonbanter.com/author/patrick-pops-garrett/
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Patrick "Pops" Garretthttps://www.bourbonbanter.com/author/patrick-pops-garrett/
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Patrick "Pops" Garretthttps://www.bourbonbanter.com/author/patrick-pops-garrett/
About the Author
[…] Hard not to find comfort in this 70-year-old print advertisement for a bourbon company. Can we go back to hand-drawn ads with 150 words of copy below it? || Bourbon Banter: Four Roses Bourbon Ad Circa 1944 […]