Over the last 8+ days we’ve seen Maker’s Mark go from apparent brand suicide to consumer darling – all due to their decision to lower (and then not, to lower) the proof of their bourbon. Here’s a fun recap of what’s happened so far for those of you who haven’t been following along at home.
Patrick Garrett, "Pops" as he's known to his friends, is the founder of Bourbon & Banter, LLC and claims the title of Chief Drinking Officer (CDO). A long-time marketing professional and photographer, Pops hopes to use his professional experience and love of Bourbon to spread the Bourbon Gospel and help everyone realize the therapeutic power of having a good drink with friends. Read Patrick's full profile.