Maker’s Mark: A Watered Down Mess

In Banter by Patrick "Pops" GarrettLeave a Comment

Over the last 8+ days we’ve seen Maker’s Mark go from apparent brand suicide to consumer darling – all due to their decision to lower (and then not, to lower) the proof of their bourbon. Here’s a fun recap of what’s happened so far for those of you who haven’t been following along at home.




About the Author

Patrick "Pops" Garrett

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Patrick Garrett, "Pops" as he's known to his friends, is the founder of Bourbon & Banter, LLC and claims the title of Chief Drinking Officer (CDO). A long-time marketing professional and photographer, Pops hopes to use his professional experience and love of Bourbon to spread the Bourbon Gospel and help everyone realize the therapeutic power of having a good drink with friends.