Old Taylor Bourbon Advertisement Circa 1966

In Banter by Patrick "Pops" Garrett6 Comments

I discovered this Old Taylor Bourbon advertisement in a 1966 copy of Ebony magazine. It’s the first in a series featuring “Ingenious Americans”.  I haven’t see any other ads in the series but I will definitely be keeping my eyes open for them to see if it was continued for any period of time. This is a nice change in pace from a lot of the ads we’ve featured in that it doesn’t focus on the product. Instead they choose to feature Americans who they felt were significant to our growth as a nation. It’s the perfect way to subtlety stress the fact that bourbon is America’s drink.  I’d love to have a conversation with someone that worked on this campaign to see how well it was received by consumers and the company.

Old Taylor Bourbon Advertisement Circa1966

 

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Patrick

Patrick "Pops" Garrett

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Patrick Garrett, "Pops" as he's known to his friends, is the founder of Bourbon & Banter, LLC and claims the title of Chief Drinking Officer (CDO). A long-time marketing professional and photographer, Pops hopes to use his professional experience and love of Bourbon to spread the Bourbon Gospel and help everyone realize the therapeutic power of having a good drink with friends. Read Patrick's full profile.

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