I discovered this Old Taylor Bourbon advertisement in a 1966 copy of Ebony magazine. It’s the first in a series featuring “Ingenious Americans”. I haven’t see any other ads in the series but I will definitely be keeping my eyes open for them to see if it was continued for any period of time. This is a nice change in pace from a lot of the ads we’ve featured in that it doesn’t focus on the product. Instead they choose to feature Americans who they felt were significant to our growth as a nation. It’s the perfect way to subtlety stress the fact that bourbon is America’s drink. I’d love to have a conversation with someone that worked on this campaign to see how well it was received by consumers and the company.
Patrick Garrett, "Pops" as he's known to his friends, is the founder of Bourbon & Banter, LLC and claims the title of Chief Drinking Officer (CDO). A long-time marketing professional and photographer, Pops hopes to use his professional experience and love of Bourbon to spread the Bourbon Gospel and help everyone realize the therapeutic power of having a good drink with friends. Read Patrick's full profile.