Folks, we’re in the middle of the Great Bastardization of Whiskey. If you don’t believe me, then you’ve been drunk under a rock for the past three years. (And maybe you’re better for it.) We don’t just have whiskey anymore. We have honey, apple, peach, brown sugar, maple syrup, and toffee cookie candy land crème puff whiskey. All right, so maybe that last one’s not a thing yet, but we were making the same joke about cupcake vodka five years ago. It’s only a matter of time.
Flavored whiskey has been around since ol’ Jimmy Russell gave us American Honey, but over the past few years we’ve watched it jizz over everything. I’m not going to say it’s the end of the world, but it might be the end of the world.
And I blame Fireball.
Developed in Canada in the mid-1980s, it didn’t really explode in popularity until about three years ago. In 2012, sales of Fireball surpassed Jameson Irish Whiskey and Patron, displacing Jose Cuervo Tequila as one of the ten most popular liquors.
Mouths agape at the rate 20- somethings are pouring the crap down their throat, Jim and Jack couldn’t resist getting in the game. Enter Jim Beam Kentucky Fire.
I’m going to assume most of you have had Fireball at some point and frame this baby up in comparison. If you haven’t, then good for you. Stop reading now. You’re a better human than I will ever be, and you deserve more than I can give you.
Still there? Alright, let’s get to it.
Fire up your next drink with a touch of cinnamon spice. Served straight, as a shot or as a mixer, Jim Beam® Kentucky Fire™ is always guaranteed to heat things up.Jim BeamClick to explore our complete library of reviews to help you choose your next perfect bottle.
Jim Beam Kentucky Fire
- DISTILLER: Jim Beam
- MASH BILL: Bourbon + Fire – look at the label will ya
- AGE: Dumb question, look at what we’re drinking
- YEAR: 2014
- PROOF: 70 (35% ABV) – higher than 66 proof Fireball
- MSRP: $15.99
Disclaimer:A sample of Jim Beam Kentucky Fire was provided to us by Beam for this review. We appreciate their willingness to allow Bourbon & Banter to review the booze with no strings attached. Thank you.