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# Ten High Bourbon Circa 1937
- URL: https://www.bourbonbanter.com/ten-high-bourbon-circa-1937/
- Published: 2013-01-18T14:18:51.000Z
- Updated: 2023-05-31T18:57:09.000Z
- Description: I’ve got a unique vintage Bourbon ad for everyone today circa 1937. This one features Ten High Bourbon and illustrates how to double your enjoyment of golf. Not only is it speaking to a very specific audience but it’s a two-page spread from Life Magazine.
- Author: Patrick "Pops" Garrett
- Tags: Vintage Advertising, #wp, #wp-post, #Import 2023-03-13 09:32, #updated

I’ve got a unique vintage Bourbon ad for everyone today circa 1937\. This one features Ten High Bourbon and illustrates how to double your enjoyment of golf. Not only is it speaking to a very specific audience but it’s a two-page spread from Life Magazine. I’m not a golfer so I hope a few golf lovers will weigh in via the comments and let us know if the advice given is still accurate today. For a Bourbon that was “under a dollar in most cities” they sure did pull out the stops with this advertisement. If you’re unfamiliar with the brand you can [get some info here](https://en.wikipedia.org/wiki/Ten%5FHigh?ref=bourbonbanter.com). I think the most interesting facts are that the Bourbon was made in Peoria, IL and while the name refers to a specific location in the rack house where barrels mature faster (10 racks high), the distiller never actually promised that Ten High Bourbon was from barrels aged in such locations. I just love Bourbon marketing lore!

I hope you’re Friday is off to a great start and that you have some plans to take weekend relaxing to a whole new level. As for me I have some good friends swinging by for a visit on Sunday so I plan on dusting off some of the really good bottles and prepping myself for a great day of Bourbon & Banter.

![Ten High Bourbon Ad Circa 1937](https://storage.ghost.io/c/1f/bc/1fbc7ea1-d6e2-43ab-9661-246c6f0c07f9/content/images/wp-content/uploads/2013/01/tenhighbourbonadcirca1937.jpg)