- DISTILLER: The Dublin Liberties Distillery, Dublin, Ireland
- MASH BILL: A blend of single malt and grain whiskies aged in bourbon casks
- AGE: 3 Years
- YEAR: 2021
- PROOF: 80 Proof (40% ABV)
- MSRP: $29.99
- BUY ONLINE: Wine-Searcher.com
BRAND TASTING NOTES
- NOSE: Well honey’d on the nose, with subtle nods to orchard fruits.
- PALATE: Enjoyable notes of golden malt shine through more honey and a touch of white pepper.
- FINISH: Quite sweet on the finish.
SHARE WITH: Those who are interested in trying an entry level Irish whiskey or those who may like a blend of malt and grain Irish whiskies.
WORTH THE PRICE: The price isn’t bad but there are better Irish whiskies for less
BOTTLE, BAR OR BUST: For me this is a bust. But every one’s taste is different. I would suggest try it at a bar if you are interested.
OVERALL: My takeaway when I first nosed this whiskey was the malt. I'm not a fan of many whiskies with malt and my first impression was I am not going to like this. My wife, who is a huge Jameson fan, took one nose and wouldn't taste it. And while in subsequent nosings a number of days later, the malt was not as strong but it did come through. The interesting thing is the malt came through on the palate only slightly. It was there though and took a way a bit of the sweetness I get in an Irish Whiskey like Jameson. In addition, the mouthfeel of The Dubliner Irish Whiskey was quite thin to me. I drink Irish Whiskey occasionally but tend to go more for Jameson, Red Breast 12 or Cask Strength or Powers John Lane 12.
As I said I am not a fan of malt. This whiskey is a blend of grain and single malt whiskies. If your taste runs more in that line you may find this one to your liking. The price is in line with Jameson and about the same as Proper 12. I find this one much better than Proper 12.
DUBLINER WHISKEY BREATHES NEW LIFE AND STYLE INTO THE IRISH WHISKEY CATEGORY WITH THE ROLL-OUT OF A FRESH, NEW DESIGN REFLECTIVE OF DUBLIN’S MODERN RENAISSANCE
The Award-Winning Whiskey Brand Celebrates its Contemporary Design with Marketing Campaign Targeting the Next Generation of Whiskey Lovers
DUBLIN, IRELAND (March 23, 2021) – Distilled in the heart of the Liberties District of Dublin, the award-winning Dubliner Whiskey isn’t changing what’s inside the bottle. Rather, the brand has debuted a new logo and bottle design that forgoes traditional packaging in favor of an updated contemporary look and feel that authentically taps into the brand’s genuine and unpretentious, yet premium personality and reflects the modern renaissance of Dublin.
Created by an all-Irish team, the new design puts the focus squarely on the brand’s distinct personality and provenance, while the simplicity of the new packaging aims to reflect the straight-talking style for which Dubliners are renowned for. Moreover, Dubliner Whiskey’s new branding and marketing speaks to the new Dublin – a city undergoing a revival spearheaded by Millennials and younger creatives – the next generation of whiskey connoisseurs.
Now being rolled out on shelves across the country, the new Dubliner Irish Whiskey look is being introduced through the brand’s core products: The Dubliner Irish Whiskey, a three-year-old blended whiskey aged in bourbon casks, and The Dubliner Whiskey & Honeycomb, a whiskey liqueur.
"As Irish Whiskey continues its growth as the powerhouse category in the US, we wanted to stand out from the crowd with a new eye-catching look” says Martin Peters – QBNA Brand Director. He adds, “the new Dubliner packaging represents not only an attitude and style that reflects our liquid but also connects with what today’s contemporary Dublin is all about, allowing us to reach not only the traditional Whiskey consumer, but other younger imbibers as well —unlocking a whole new consumer base. Dubliner Irish Whiskey is unashamedly bold with its actions and products and that needed to be highlighted in our look as well. This complete package will provide a tremendous new opportunity for distributors, retailers, and consumers to build our brand to new heights in the US".
To celebrate the new branding and packaging, Dubliner Whiskey is also rolling out a refreshed brand website and advertising campaign, including a new aesthetic across its social media channels. The brand has even teamed up with Irish hip hop Duo Tebi Rex to headline the campaign.
Dubliner’s Global Brand Manager, Darren Mooney, adds, “Paying homage to our hometown, this fresh design aims to reflect the vibrant modern Dublin we know and love. Our aim was to create something bold, bright, and beautiful that can also be accessible. Whiskey is a great vehicle for bringing people together and, too often, old school tactics like confusing jargon and secret clubs can exclude people. Whiskey isn’t just for old, rich guys.”
The Dubliner Irish Whiskey is part of the Dublin Liberties Distillery’s portfolio of Irish whiskeys, majority owned by Quintessential Brands. A young, dynamic distillery team is led by Distillery Manager John Park and located at The Dublin Liberties Distillery in the Liberties, which opened in February 2019 and is considered one of the leading players in reviving Dublin’s local whiskey production. Dubliner products are available to purchase at www.theDLD.com or at fine wine and spirits retailers across the U.S. starting at $29.99.
Disclaimer: The Dublin Liberties Distillery provided Bourbon & Banter with a sample of their product for this review. We appreciate their willingness to allow us to review their products with no strings attached. Thank you.