Back in November, I had the opportunity to attend a tasting event and meet Tom Bulleit in person. I was even luckier in that I was able to spend a good amount of time with him one-on-one after most of the guests had left for the evening. One of the things that resulted from our conversation was Tom promising to do a little Q&A for the Bourbon & Banter community. It’s taken a little longer than planned due to travel schedules and the holidays, but I’m thrilled to finally share the results of that promise with you today. The questions Tom has graciously answered are a combination of my own and those sourced directly from the Bourbon & Banter community.
Bulleit is a brand that’s benefitting immensely from Bourbon’s increased popularity and with Diageo’s support is poised to make some significant contributions to the Bourbon industry. From the recent launch of their Bulleit 10-Year Bourbon to the recent news about the Stitzel Weller distillery being reopened, Tom is definitely one to watch. Let’s read what he has to say on these very topics and more below.
One of the things I love about Bourbon is the combination of history and folklore that goes into a brand’s marketing. Can you tell us a little more about how you “fell uphill” into your relationship with Diageo? And how did that change things for you compared to what you had originally envisioned for the Bulleit brand?