There’s no doubt that bourbon is enjoying a tremendous resurgence in popularity these days. Combine the recent increase of bourbon-related advertising and the relative lack thereof over the last few decades and one forgets that bourbon, and it’s related advertising, have been around a long time. They say that everything old becomes new again and for bourbon that is definitely the case. However, I don’t think we’ll ever see bourbon advertising look quite the same it did decades ago. To help remind us of bourbon’s rich marketing legacy I will be posting old images and ads as I find them for everyone to enjoy. And of course if you come across an old ad or sign that you want to share please use the Contact page to point us to it or visit our Facebook page to post it on our wall.
To kick things off here’s one of my favorite ads for Jim Beam featuring arguably the best James Bond ever – Sean Connery.