Four Roses Bourbon Ad Circa 1944
Woke up this morning to the sound of freezing rain hitting my bedroom windows. All I wanted to do was stay in my warm bed and sleep through the bad weather. Unfortunately I had to get up and trudge on into work.
![Four Roses Bourbon Ad Circa 1944 Image](/content/images/size/w2000/wp-content/uploads/2013/12/four-roses-bourbon-ad-circa-1944.jpg)
Woke up this morning to the sound of freezing rain hitting my bedroom windows. All I wanted to do was stay in my warm bed and sleep through the bad weather. Unfortunately I had to get up and trudge on into work. As such I think this ad is perfect based on today’s weather and what’s expected later this evening. At least I know there’s bourbon at home waiting for me to make it through whatever Mother Nature throws my way today.
![](https://www.bourbonbanter.com/content/images/2023/05/Four-Roses-Bourbon-Ad-Circa-1944-1.jpg)
PS – Don’t forget to read the ad text itself and its mention of rationing out stocks of prewar whiskey. It’s a fascinating look into how the industry addressed a pretty big challenge.