Whether you’re just discovering bourbon or have a cabinet full of well-loved bottles, welcome to Bourbon Heritage Month! We’re kicking off our 12th annual celebration, and we’re glad you’re here. Grab your favorite pour and get ready for 30 days packed with bourbon fun.

Here’s how to jump in:

• Enter the Giveaway: Free bourbon swag? Yes, please. Toss your name in the hat for a chance to score prizes all month.
• Grab Your #30DaysOfBourbon Calendar: Keep track of daily challenges and events so you never miss a pour.
• Show Your Bourbon Spirit: Check out our gear and stock up on merch that lets everyone know where your loyalties lie.

And don’t keep the fun to yourself—invite a few friends to join in. Bourbon tastes better with company, and bragging rights are sweeter when you’ve got pals to share them with.

From all of us at Bourbon & Banter, thanks for raising a glass with us. Here’s to spreading the bourbon gospel, one sip at a time. Cheers!

WIN BOURBON SWAG & MORE

Ready to refresh your bourbon wardrobe and bar cart without opening your wallet? Our Bourbon Swag Giveaway is back for its 12th year—bigger and better than ever—thanks to the generosity of some of your favorite distilleries and partners. Each week, one winner will snag a swag pack (five total), and to wrap it all up, one grand prize winner will take home a Mega-Pack loaded with bourbon gear.

This year, you’ll find even more ways to stack your entries. Follow along on social, share the fun with your friends, and watch those chances multiply. Then pour yourself a glass and start plotting where all that new swag will go.

And because we can’t help ourselves, we’ve got plenty of extras in the mix: free online whiskey classes, Bourbon & Banter memberships, exclusive swag from top brands, plus gear from the DrinkCurious Bourbon Shop. Keep an eye on our social channels—we’ll be dropping surprise prizes and calling out winners all month long.

Let’s raise a glass to Bourbon Heritage Month and celebrate with some killer bourbon swag. Cheers!

DID SOMEONE SAY THERE WERE MORE PRIZES?

We've got some extra surprises up our sleeves for Bourbon Heritage Month! Keep an eye on our social media channels for surprise giveaways that will pop up throughout the month. Make sure you're following us on Twitter, Instagram, and Facebook to get in on these bonus prizes.

Don’t miss your chance to jump into our big giveaway and snag some of the awesome swag up for grabs. Bring your friends along—the celebration’s always better with company. And here’s the kicker: if we crack 40k Instagram followers, one lucky fan is walking away with a bottle of Old Rip Van Winkle. So share it around, spread the bourbon cheer, and let’s raise the bar on this year’s Bourbon Heritage Month. Cheers!

THE 30 DAYS OF

BOURBON CHALLENGE

Join your fellow bourbon lovers starting 9/1/25 as they take on the challenge of enjoying 30 different bourbons throughout September.

Let's break down the ground rules in the simplest way: BOURBON ONLY. We're keeping this exclusive, so there is no room for Rye, Scotch, Irish, Indian, Taiwanese, Canadian, Japanese, Australian, or Mexican whiskies. And don't even think about sneaking in those flavored concoctions that don't meet the TTB standards for bourbon (yes, Red Stag and Fireball, we're looking at you).

Remember, your 30-day conquest is all about bourbon—nothing else will do. Anything other than pure bourbon will not count toward your goal.

Hold on tight; here's a handy set of guidelines to ensure your daily pick counts towards conquering the 30 Days of Bourbon Challenge:

• Proof Matters: Wild Turkey 81 and 101 are considered one expression. But if a brand offers a Bottled-in-Bond version and a standard one, those are fair game individually.
• Mash-Up Mastery: Four Roses’ ten unique recipes each stand on their own. Their Small Batch, Select, and limited blends? Totally eligible.
• Finished = Fair Game: Bourbons finished in other barrels (like Angel’s Envy) are welcome, as long as they started life as bourbon.
• Sourced But Legit: Bourbon sourced from another distillery is fine—as long as it’s still bourbon and fits the rest of the rules.
• Single Barrel Clarification: Different barrels of the same expression? Still just one entry. Don’t try to game the challenge with every Blanton’s letter.
• Cocktails Are Cool: If cocktails are your thing, go for it—just be sure each one includes a unique bourbon.

Click below for The Definitive Guide to the 30 Days of Bourbon Challenge. Then, download your tracking calendar and Bourbon Heritage Month graphic overlays for use on social media.

2025 BHM SPONSORS

We’re raising a glass to the incredible brands joining us in this year’s Bourbon Heritage Month festivities. Their support helps us keep the celebration flowing and the bourbon conversation alive. Thanks for standing with us as we invite more folks to #DrinkCurious. Here’s to strong partnerships and even stronger pours!